Curiosity fuels our creativity

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Our story

We’re on a mission to redefine marketing.

All too often we’re left feeling overwhelmed by the buzzwords and jargon commonly used within the industry. A feeling I have known all too well throughout my design career over the last 25 years. That’s why we adopt a more simplistic approach to what we do, focusing on what really matters - building standout brands and helping businesses thrive.

Drawing from decades of experience, we take everything we’ve learnt over the years and strip it back. The result? A simplified & streamlined approach that engages our clients, enabling us to take them on the journey with us. We work in a way that resonates with you.

Ben Maiden, Founder.

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Small but mighty

Being a small team with decades of experience behind us means we can focus on our strengths - enabling a more efficient use of your resource as you'll work directly with the people in the know.

It goes without saying that we love to collaborate with others too. So when we need to, we'll lean on the handful of experts we know and trust to support us in other areas.

“Their creativity, attention to detail, and ability to bring our vision to life exceeded all expectations. The final product was beautifully crafted, professional, and perfectly captured the essence of my brand.”

Preet Grewal, Julian Bowen

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Our founder

With over 25 years of design experience, specialising in brand identity and development, Ben is your go-to for all things design - from apparel, to digital, and print. If you’re struggling to explain your vision or get an idea down on paper, Ben is a whiz at turning thoughts and ideas into cohesive, impactful designs.

From building the well-known Scruffs Workwear brand from the ground up to years of freelance work across construction, renewables, hospitality, finance, leisure, fashion and more, Ben brings multidisciplinary experience, creative vision, and a sharp eye for detail to every brief. More than just a branding specialist, he also brings heaps of marketing know-how to the table.