Instead of thinking in rigid content buckets, think of your social media as a journey. Specifically, your audience’s journey and how they get from first glance to final click.

Search isn’t about ranking on Google and other search engines anymore. It’s about your content being read out loud, showing up in a snippet and being visible in AI searches like ChatGPT. If your content doesn’t feel human, it won’t make the cut.

Think about Coldharbour Creative - our colour palette is inspired by the Jurassic Coastline and captures the feeling of calm and clarity that comes with being by the sea. It’s a subtle nod to our roots, and a reminder that great design should evoke emotion as much as it represents identity.

A good refresh keeps the brand recognisable. This is ideal if you have a lot of touch points already out there. Things like vehicle signage, packaging, uniforms, or printed collateral that feature your existing logo or brand visuals. Keeping that recognisability means you can roll out changes gradually, rather than replacing everything all at once. It reduces the upfront outlay and allows for a smoother transition, both internally and externally.