SEO isn’t scary: 5 things you can do right now to get found online
Let’s be honest – Search Engine Optimisation or SEO sounds like something that belongs in your web developer’s notebook, not on your to-do list.
But the good news is you don’t need to be a technical whizz or know the ins and outs of Google’s algorithm to help people find your website.
Fundamentally, SEO is simply about making it easier for humans and search engines to find you and understand what you do.
To give you a helping hand, here are five quick wins you can action right now to give your website a boost.
1. Write for humans first
With the sharp rise in AI search (we’ve got another article about this – check it out), traditional SEO is taking a back seat. That means you can forget awkward keyword stuffing that can make your content sound unnatural.
The best-performing content today is written for real people - it’s clear, helpful, and sounds like you.
Think about the questions your customers ask all the time, then answer them directly on your site. Things like:
“How much does it cost?”
“What’s the difference between X and Y?”
Use simple, straightforward language and structure your answers so they’re easy to scan. That way, both search engines and AI tools like ChatGPT can pick them up and present them to users.
2. Use page titles and headings that actually mean something
Every page on your site should have a clear, descriptive title. And within the page, your H1 and H2 heading help guide users through the content and signal the topic of each section to search engines.
Clear, well-structured headings make your site easier to navigate and easier to index.
3. Add alt text to your images
Alt text is a short description of an image, used by screen readers and search engines to understand what the image represents.
It’s a small detail, but it plays a big part in making your website more accessible and more discoverable.
When uploading images, simply describe what’s in the image in the alt tag field.
For example:
“Team working on laptops together in a light office”
These little descriptions help your SEO and improve your user experience too.
4. Make your site easy to explore
If people can’t find what they’re looking for quickly, neither can Google. A tidy, logical site structure helps both your visitors and your search rankings.
Here’s what to do:
Use clear navigation menus
Keep key information no more than 2–3 clicks away
Avoid overwhelming people with endless dropdowns
Ask yourself: “Could someone new to my website find what they need in under 10 seconds?” If the answer’s no, it might be time to streamline.
5. Let Google know you exist
Search engines aren’t mind readers – they rely on you to tell them what’s on your website.
Here’s how:
Set up Google Search Console (it’s free and easy) and submit your sitemap so Google knows how to crawl your site
If you're a local business, claim your Google Business Profile and encourage your customers to leave reviews
These tools help Google understand what your site is about, where you're based, and when to show it to people searching for your services.
Final thoughts
SEO doesn’t have to be complicated or scary. These five small steps are a great place to start if you want your website to show up more often, reach the right people, and actually help the people visiting it.
Of course, there’s a lot more you can do, from content planning to technical tweaks and more, but these five elements are a great starting point.
Need help? We’re always up for a chat about how to make your content and website work harder.
