What was once a space for brand awareness, community building, or something you should be doing (but rarely had time for), social media is now one of the most powerful tools in your digital marketing toolkit.

Ask yourself: “Could someone new to my website find what they need in under 10 seconds?” If the answer’s no, it might be time to streamline.

Search isn’t about ranking on Google and other search engines anymore. It’s about your content being read out loud, showing up in a snippet and being visible in AI searches like ChatGPT. If your content doesn’t feel human, it won’t make the cut.